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  • Why Should You Choose Real Artists over AI? Opinion by Colin Bright:

    Artificial Intelligence is a remarkably new concept, yet it has already spread to numerous facets of our day-to-day life. With the usage of artificial intelligence models like ChatGPT, Stable Diffusion, and Midjourney, AI has gone from a rare luxury utilized by a select few, to a tool available for any member of the public to use. With this rapidly-increasing commonality, however, has also come controversy, most notably lying within the usage of AI in order to generate “art”. The most vocal detractors of AI-generated art are, as you might’ve guessed, artists. But why has it become such a tenuous problem within the online sphere? The most common answer to this would be that artists fear AI could potentially surpass them. But the truth is much more complicated. First, it needs to be noted that AI-generated art is inherently flawed; beyond the debate of what exactly constitutes ‘art’, and how human creation factors into that definition, it’s unable to fully create something of its own. AI-generated art is, in a single word, derivative. It doesn’t so much create its own pieces, but instead cobble together a “new” one from a combination of countless different pieces of art already created by people. It then works using its understanding of what something should look like based off of both the user’s prompt, and the art it cannibalizes for its own creation. This is to say that AI-generated art more or less steals from real artists in order to create its own. In some cases, you can even see the approximation of a watermark over AI-generated art, because of how common it is for real artists to use one. This is the real reason why AI-generated art is an outrage to artists. The reason it could potentially surpass human artists in the future is not because of its ability to create, but instead theirs. So why should you as a consumer care? For one, you won’t ever be guaranteed to get the result you want. AI can’t process and utilize feedback like a human can - to put it simply, they don’t speak the same language as us, and that inability to communicate and respond makes it impossible to get what you really want. Second, AI-generated art is a legal gray area. While technically it can in theory be copyrighted, the only reason that’s the case is because there’s been little consideration given towards AI by the federal government; the reason AI has been able to grow as much as it has in recent years is because no limitations have been put in place; a fact that’s likely to change in the upcoming years. So to ensure your future, and ensure the legitimacy of your commissioned logos, drawings, and all other mediums, use a human artist.

  • Should You Use Trademarks for Startups?

    Do not miss the importance of trademarks, as they are very vital in protecting your brand. If you properly acquire trademark protection for your start-up, it would be secured and prevent other business owners from being able to use your name, tagline, or logos legally. If it happens that you didn’t secure the trademarks, other businesses have the right to use similar logos to yours. Here are some reasons why trademarks are essential for startups: 1. Creating a unique brand awareness Trademarks allow startup companies to secure their brand making their services unique in regard to the competitors. In this way, it avoids them to steal or copy your branding. 2. More employees to grow Having a trademark means a good reputation and more employees will happy to join your business. 3. Prevents legal problems in the future Not having trademarks let a business susceptible to lawsuits from other companies who are registered under the same name, logo, or design. If this happens, you will be forced to deal with the outcome including the campaign, website development, marketing efforts, and brand identity theft. 4. The Trademark is permanent It will stay for life and may only need regular renewal. Your brand will stay for decades and will continue to grow for a long period of time. 5. Business great asset It increases the value over time as your business start-up grows. It’s also beneficial for marketing efforts to improve brand recognition and gain more prospective customers. Once the business gained a good reputation, consumers will start associating with it. 6. Let them know you mean business A business that has a trademark let the world know that your business is existing and believes in its future success. Protecting what is worth, gives the consumers the idea that it’s valuable to invest or purchase in your business. Creating your own trademark should be a top priority for startups. Protect your business from any legal issues and focus on its success. It’s necessary to start securing a new business from the start in order to gain more benefits and avoid financial loss in the future. If you are interested in protecting your logo or design, contact us today.

  • What Is Brand Identity?

    Just how your personality makes you especially you, your brand identity is what makes your business stand out from the crowd. Your brand identity design is what builds your business. Basically, it’s the point where you and your customers meet. Your brand identity is what makes your customers recognize you instantly, and it’s what makes them come back. When people prefer your company’s products or services because you’ve created a strong brand identity, you also raise your brand image and increase brand awareness. Creating A Powerful Design Why is it so important to design and implement a well-developed brand identity? That’s because the design is the foundation of your brand identity. Your corporate design will determine how customers will perceive your brand. These tangible elements (things like your logo, website design, social media graphics, email design, business cards, uniform, and packaging) will accurately represent who you are as a brand. You need to have a clear brand purpose and positioning. By naming your target audience and differentiating yourself from the competition, you lay the groundwork for your brand to accomplish your purpose. Typography Typography refers to the font you choose for your branding materials. You can’t always use different fonts every time. Typography affects how people perceive your brand identity, your brand, and your messaging. As an essential element of brand identity design, you need to choose and set your fonts wisely. Color Palette It’s always pleasing to the eye when colors match or complement each other. Naturally, color plays a vital role in a company’s brand identity. Colors have meanings and psychological ties and this is especially true in building your brand identity. For example, if you want to be viewed as fun, accessible, and affordable, you can use the color yellow. Or if you want to be seen as sophisticated or modern, go for the classic black. A little research on colors will go a looong way. Forms and Shapes All logos have a shape. Although the differences seem subtle, the visual language that a shape communicates tells a lot about your brand. Think, a logo that is a circle and has soft edges is very different (and will get diverse reactions) from a logo that’s sharp and square. A circle logo can be seen as warm and gentle. While a square can be perceived as stable and strong. If you’re not confident with your art or design skills, you can always turn to a professional! With us at Trademark Art, you can take your business and ideas to the next level by using the original visual art designs and animations, adding musical and written content to create your one-of-a-kind brand.

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