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  • What Is Brand Identity?

    Just how your personality makes you especially you, your brand identity is what makes your business stand out from the crowd. Your brand identity design is what builds your business. Basically, it’s the point where you and your customers meet. Your brand identity is what makes your customers recognize you instantly, and it’s what makes them come back. When people prefer your company’s products or services because you’ve created a strong brand identity, you also raise your brand image and increase brand awareness. Creating A Powerful Design Why is it so important to design and implement a well-developed brand identity? That’s because the design is the foundation of your brand identity. Your corporate design will determine how customers will perceive your brand. These tangible elements (things like your logo, website design, social media graphics, email design, business cards, uniform, and packaging) will accurately represent who you are as a brand. You need to have a clear brand purpose and positioning. By naming your target audience and differentiating yourself from the competition, you lay the groundwork for your brand to accomplish your purpose. Typography Typography refers to the font you choose for your branding materials. You can’t always use different fonts every time. Typography affects how people perceive your brand identity, your brand, and your messaging. As an essential element of brand identity design, you need to choose and set your fonts wisely. Color Palette It’s always pleasing to the eye when colors match or complement each other. Naturally, color plays a vital role in a company’s brand identity. Colors have meanings and psychological ties and this is especially true in building your brand identity. For example, if you want to be viewed as fun, accessible, and affordable, you can use the color yellow. Or if you want to be seen as sophisticated or modern, go for the classic black. A little research on colors will go a looong way. Forms and Shapes All logos have a shape. Although the differences seem subtle, the visual language that a shape communicates tells a lot about your brand. Think, a logo that is a circle and has soft edges is very different (and will get diverse reactions) from a logo that’s sharp and square. A circle logo can be seen as warm and gentle. While a square can be perceived as stable and strong. If you’re not confident with your art or design skills, you can always turn to a professional! With us at Trademark Art, you can take your business and ideas to the next level by using the original visual art designs and animations, adding musical and written content to create your one-of-a-kind brand.

  • independent artist platform What are we? We are a platform where independent artists can showcase and commission works of art, connect and collaborate with other artists, and provide businesses with branding concepts, ideas, and designs.

  • Trademark, Patent, or Copyright?

    Trademarks, patents, and copyrights are different types of intellectual property. The USPTO grants patents and registers trademarks. The U.S. Copyright Office at the Library of Congress registers copyrights. What are the differences between these types of intellectual properties? Information provided by the United States Patent and Trademark Office provides the following: #trademarks #copyrights

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  • Build Your Brand | Trademark-Art

    Build-Your-Brand Build your own brand by selecting from our talented artists to create a one-of-a-kind brand for your business or other needs. Build-Your-Brand Fill out form for building-your-brand First Name Last Name Email Phone Continue 1 Visual Component Determine the medium of art you want to use for the visual aspect of your brand; i.e., graphic design, animation, portrait, photograph. 2 Artist Selection Choose the artist whose style matches your vision and choose to purchase or license an artist creation currently available on the platform OR commission the artist for a specific design. 3 Music Selection Choose from our Musicians to create and add a sound clip, song or instrumental piece to the visual component. Choose to purchase or license music currently available on the platform OR commission the musician for a specific musical piece. 4 Written Content Choose from one of our creative writers or typographers to develop and write text for the creation . Commission the writer/typographer for your specific purpose. Example of Build-Your-Brand Animation: Abigail Bright Music: Kent Lee

  • Logo Design | Trademark-Art

    Logo Design Commission one of our artists to create a custom design logo for your business Personal Info First Name Last Name Email Business Name Next

  • Tomás Jonsson | Trademark-Art

    Tomás Jonsson Tomás Jonsson is a Junior at Rice University. He currently studies Piano Performance with Brian Connelly (Classical) and Paul English (Jazz). In addition to his Piano Performance Degree, he is also pursuing a minor in Politics, Law, and Social Thought. ​ Described as "extraordinarily talented" by Houston Public Media, Tomás is a highly sought-after pianist and composer on the Houston music scene. He serves as pianist and assistant music director for the youth service of The Fountain of Praise (combined weekly attendance of 8,000). His work at the Fountain of Praise has also given him invaluable mentorship from exceptional musicians deeply rooted in the Black Gospel tradition. He also performs regularly at corporate events, weddings, and private parties (among other venues). Tomás is available for booking as a solo pianist, and can also lead and coordinate the perfect ensemble for your needs, whether it be a trio, quartet with guitar, quartet with horn, or a custom ensemble. ​​ ​ Tomás has been playing the piano for more than 15 years and has earned recognition for his abilities in classical piano, jazz piano, and composition. Prior to studying classical piano with Brian Connelly at Rice, he studied with Katerina Loudermilk and John Weems. ​ Full Tracks on Spotify and SoundCloud ​ Experience in: Pianist, Composer, Music Director, Transcription ​ Specializes in: Classical Piano, Jazz Piano, Composition Shop Film Scoring Example ©Tomás Jonsson A Trip to the Moon Score ©Tomás Jonsson Gospel Tomás Jonsson 00:00 / 00:58 Gospel ©Tomás Jonsson Cocktail Jazz Tomás Jonsson 00:00 / 01:20 Cocktail Jazz ©Tomás Jonsson Classical with Strings Tomás Jonsson 00:00 / 03:21 Classical with Strings ©Tomás Jonsson Afro-Cuban Tomás Jonsson 00:00 / 02:59 Afro-Cuban ©Tomás Jonsson

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