What Is Brand Identity?




Just how your personality makes you especially you, your brand identity is what makes your business stand out from the crowd. Your brand identity design is what builds your business.


Basically, it’s the point where you and your customers meet. Your brand identity is what makes your customers recognize you instantly, and it’s what makes them come back. When people prefer your company’s products or services because you’ve created a strong brand identity, you also raise your brand image and increase brand awareness.


Creating A Powerful Design


Why is it so important to design and implement a well-developed brand identity? That’s because the design is the foundation of your brand identity.


Your corporate design will determine how customers will perceive your brand. These tangible elements (things like your logo, website design, social media graphics, email design, business cards, uniform, and packaging) will accurately represent who you are as a brand.


You need to have a clear brand purpose and positioning. By naming your target audience and differentiating yourself from the competition, you lay the groundwork for your brand to accomplish your purpose.


Typography


Typography refers to the font you choose for your branding materials. You can’t always use different fonts every time. Typography affects how people perceive your brand identity, your brand, and your messaging. As an essential element of brand identity design, you need to choose and set your fonts wisely.


Color Palette


It’s always pleasing to the eye when colors match or complement each other. Naturally, color plays a vital role in a company’s brand identity. Colors have meanings and psychological ties and this is especially true in building your brand identity.


For example, if you want to be viewed as fun, accessible, and affordable, you can use the color yellow. Or if you want to be seen as sophisticated or modern, go for the classic black. A little research on colors will go a looong way.


Forms and Shapes


All logos have a shape. Although the differences seem subtle, the visual language that a shape communicates tells a lot about your brand. Think, a logo that is a circle and has soft edges is very different (and will get diverse reactions) from a logo that’s sharp and square. A circle logo can be seen as warm and gentle. While a square can be perceived as stable and strong.


If you’re not confident with your art or design skills, you can always turn to a professional! With us at Trademark Art, you can take your business and ideas to the next level by using the original visual art designs and animations, adding musical and written content to create your one-of-a-kind brand.


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